Why should people read your book?
Caroline Webb (Author of How To Have A Good Day) Caroline Webb talks about the target audience for her book, How to Have a Good Day, and explains what she thinks people can learn from reading her book. She discusses why her book is different from other self-help business books including the fact that it is
How do prospective CEOs build their brand?
Elena Lytkina Botelho (Author & Partner, ghSMART) Elena L. Botelho talks about some of the ways that CEOs in her research built their personal brand and became known. According to Botelho, the data shows successful CEOs were willing to take risks and “rock the boat” and did not shy away from conflict if the result