How do prospective CEOs build their brand?

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Elena Lytkina Botelho  (Author & Partner, ghSMART)

Elena L. Botelho talks about some of the ways that CEOs in her research built their personal brand and became known. According to Botelho, the data shows successful CEOs were willing to take risks and “rock the boat” and did not shy away from conflict if the result was to either advance or protect the business. She discusses that the key element was not to self-promote but to risk their own reputation to help the business. She provides an example of an employee who risked her job and future prospects to prove to her employer that their company data was at risk.


About Author

Elena Lytkina Botelho

Author & Partner, ghSMART
Elena L. Botelho is coauthor of The CEO Next Door and partner in leadership advisory firm ghSMART. She initiated and co-leads The CEO Genome Project - an extensive research and client practice that provides guidance to CEOs and executives on the path to becoming CEO. Prior to joining ghSMART, Elena was an Associate Partner at McKinsey & Company, where she advised CEOs and senior executives of Fortune 500 companies and major private equity players on the issues of M&A, business strategy, organizational change, and operations.

Associated Organizations

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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