About Us

SarderTV is an online media company providing exclusive educational interviews with top leaders in their industries, as well as motivational videos encouraging the public to succeed in their personal and professional lives. SarderTV has covered countless leaders, who have shared their experiences on the path to success, including: Ira Neimark, Former CEO of Bergdorf Goodman; Russ Edelman, co-author of “Nice Guys Can Get the Corner Office”; Dan Hoffman, Former President and CEO of M5 Networks; Susan Davis, CEO of BRAC USA; David Hershfield, SVP Online Technology at RedCats, and many more.



20 West 33rd Street, 4th Floor
New York, NY 10001
Phone: (888) 563-8266

+ Schedule Appointment


Russ Edelman


Speaker’s Videos: 

Russ Edelmanlink to

President and CEO,  Corridor Company


Russ Edelman, founder of Nice Guy Strategies, LLC (NGS), has long considered this an important topic. His experience as a business executive and serial entrepreneur, coupled with his own Nice Guy propensity, spurred his interest into how nice guys fare in the business world. Further research led him to formulate a practical framework of knowledge on the subject to help nice guys and their managers. In his new book, “Nice Guys Can Get The Corner Office”, Russ shares 8 key strategies to help overly nice guys become “Effectively Nice.”
One might ask, “What’s wrong with being a nice guy – one that is hardworking, conscientious, and amenable?” Nothing, except when he suffers from the Nice Guy Syndrome – overly nice behaviors which lead to a lack of effectiveness, leadership, and long-term success. In surveying over 350 nice guys (and gals) as well as 25 high profile executives, Russ’s research uncovered that the cost of the Nice Guy Syndrome in Business is too real for both nice guys and their organizations. A nice guy left to his own well-intentioned devices could actually hinder his career and adversely affect his company. By not changing his thought processes and actions, his ineffectual behavior can lead to breakdowns in productivity and workplace relationships, eventually thwarting success. This leaves a nice guy feeling exploited, frustrated, and overworked.

Nice Guy Strategies, LLC is Russ’s third business venture. In addition to serving as CEO of Corridor Consulting, Inc, Russ regularly speaks and writes on key business and technology trends for the finance and IT industries he serves. As a highly regarded analyst, he pushes the envelope in understanding, analyzing, and explaining key industry trends to global constituencies.

Nice Guys Can Get The Corner Office

Many people suffer from Nice Guy Syndrome-they’re held back from higher levels of success by being too selfless at work. It’s a tricky problem, because if you start to think that being nice is bad, it’s easy to overcompensate with selfishness, intimidation, and intense aggression. The founders of Nice Guy Strategies teach that nice is not about being weak or soft-that you can hang on to your morals, compassion, and sincerity and still get ahead. The key is to draw on eight practical strategies-the Nice Guy Bill of Rights-that will help you find the right balance. Each chapter in Nice Guys Can Get the Corner Office shares insights and stories from both ordinary nice guys and celebrity executives.

Trackbacks for this post

  1. Top Executives Share their Secrets of Success in a Series of Interviews on the Recently Launched SarderTV « Russell Sarder
  2. Top Executives Share their Secrets of Success in a Series of Interviews on the Recently Launched SarderTV - SarderTv

Leave a Comment