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Baruch Lev (Author & Professor, NYU Stern School of Business)
Baruch Lev talks about why he felt impelled to write his book, The End of Accounting, and why he hopes his recommendations for instituting new forms of company assessments will be adopted. He discusses how current corporate financial reports are used by investors and why the public financial documents are not giving an accurate picture of a company’s health. Baruch provides an example of a company and explains how investors should be assessing its value. In addition, he provides information on how accounting firms and investors have reacted to his new solution.
