How does the whole brain thinking process increase innovation?

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Ann Herrman-Nehdi (Author & CEO, Herrmann International)


Ann Herrman-Nehdi talks about how in her opinion organizations throw around the terms innovation and creativity but few do the work to promote them. She shares an example of how Microsoft could use the whole brain strategy to execute true innovation and was able to bring a new product to reduce the time to market by 40%.

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About Author

Herrmann-Nehdi

Author & CEO, Herrmann International

Ann Herrmann-Nehdi is the co-author of The Whole Brain Business Book and also CEO of Herrmann International, the originators and trailblazers of Whole Brain® Thinking and the Herrmann Brain Dominance Instrument® (HBDI®). Ann applies the principles of Whole Brain® Thinking to her varied responsibilities, including global leadership, strategic consulting, ongoing research, learning design and speaking engagements.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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