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What were some of the business crises Alibaba faced and how they survive and thrive?

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By on Leadership, Management & Strategy, Sarder Author Talks
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Brian A. Wong (Author, Entrepreneur & Investor)

Brian A. Wong, author, entrepreneur, and a former executive at the digital retailer Alibaba dives deep into the business crises Alibaba has to face and the unorthodox methodologies it used to survive and thrive in the market. He speaks about a couple of the instances and shares how sticking to their ethos and values as an organization helped overcome the challenges.

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About Author

Brian A. Wong

Author, Entrepreneur & Investor

Brian A. Wong is a Chinese American entrepreneur and investor. He was the first American and only the 52nd employee to join Alibaba Group, where he contributed to the company’s early globalization efforts and served as Jack Ma’s special assistant for international affairs. During his 16-year tenure, Wong established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. Wong remains an adviser to the AGI team and regularly teaches courses on China’s digital economy and the Tao of Alibaba management principles. Wong founded RADII, a digital media platform dedicated to bridging understanding between East and West.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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