What kinds of metrics does Amazon use?

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Steve Anderson (Author & President, The Anderson Network)

Steve Anderson explains how Amazon approaches the issue of metrics as a data-driven company. According to Anderson, Bezos believes in Measuring What Matters, Questioning the Measures, and Trusting Your Gut. He provides examples of how this philosophy works in practice.

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About Author

Steve Anderson

Author & President, The Anderson Network

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications. Steve is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

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