Robbie Baxter provides examples of types of companies and industries that have jumped into offering membership products and services. This includes the retail industry, airlines, car companies, and home equipment. She talks about the need for companies to not create membership policies that lock customers into cumbersome contracts.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
