Robbie Baxter, founder of Peninsula Strategies and author of the Membership Economy, speaks with Sarder correspondent, Tracey Fitzpatrick about her book and why the membership economy is such a hot business model. She defines the membership economy and explains how it is different from the traditional transactional business model.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
