Cheryl Heller discusses the intricacies of the Social Design process particularly when it is being used to make a market change. According to Heller, the process requires that the goal have financial value and that there must be people who want to sell the product or service and interested buyers.
Author & Founder of CommonWise
Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at the School of Visual Arts in Manhattan, and is President of the design lab CommonWise. She is the recipient of the AIGA Medal for her contributions to the field of design, and a Rockefeller Bellagio Fellowship. Her clients have included Ford Motor Company, American Express, Pfizer, Mars Corporation, Seventh Generation, L’Oreal, and The World Wildlife Fund. She created the Ideas that Matter program for Sappi in 1999, which has given over $13 million to designers working for the public good. Her book, The Intergalactic Design Guide, was published by Island Press in 2018.
