Richard D’Aveni (Author & Bakala Professor at Dartmouth College)
Richard D’Aveni explains the current focus on additive manufacturing and 3D printing. According to D’Aveni, additive methods have been used as far back as ancient Egypt but we are now in a new realm of innovation and business change with 3D printing. He provides examples of companies that are using 3D printing to provide products quickly and at a lower cost than with conventional manufacturing processes.