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Baruch Lev (Author & Professor, NYU Stern School of Business)
Baruch Lev discusses what it would mean for businesses and the stock market if accounting practices took into consideration a company’s intangible assets such as brand strength, a new patent or whether a pharmaceutical company was about to be approved for a new drug release. He considers both the benefits and the downsides to changing the accounting rules. Levy explains why there is a fear of altering the current accounting system to move away from tangible to intangible assets.
