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What can we learn from the Mad Men era of advertising?

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By on Learning from the Best, Marketing & Sales
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Jeff Tan (VP Strategy, Posterscope USA)


Jeff Tan provides three lessons that advertisers today can learn from the Mad Men era of advertising including to really understand your client’s brand and their customers in a way that today’s advertising agencies often don’t spend the time to do.

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About Author

Jeff Tan

VP Strategy, Posterscope USA

Jeff Tan is a thought leader and change maker in the advertising industry. A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including Disney, Coca Cola, Calvin Klein, Fox, Nissan, and launched the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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