Tom Donohoe explains the four core essential strategies outlined in The CEO’s Digital Marketing Playbook, that every company should utilize with their digital advertising efforts. This includes tradename search advertising, retargeting banner ads, efficient use of landing pages, and nurturing new and current customers through social media.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
