Can you provide an overview of the five strategies from Strategy Rules?

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Michael Cusumano (Author & Professor, MIT)


Michael Cusumano talks about the five strategies all used by Steve Jobs, Bill Gates and Andy Grove, that he wrote about in the book, Strategy Rules, including “look forward, reason back”, “make big bets without betting the company”, “build platforms and ecosystems”, “exploit leverage and power” and “shape the company around your personal anchor”.

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About Author

Michael Cusumano

Author & Professor, MIT

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the MIT’s Sloan School of Management. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics. He has consulted for more than 90 companies and organizations around the world, and was named one of the most influential people in technology and IT by Silicon.com in 2009. Professor Cusumano has published 13 books and more than 80 articles. His recent books include Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs (2015, with David Yoffie).

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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