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Understanding the Salesman/Customer relationship

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By on Marketing & Sales, Sarder Author Talks, Sarder CEO Talks
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Keith Ferrazzi (Author & CEO, Ferrazzi Greenlight)


This is the first part of a keynote presentation by Keith Ferrazzi, CEO of Ferrazzi Greenlight & author of Who’s Got Your Back and Never Eat Alone, from a recent Inc. Magazine Business Owners Council meeting. The presentation entitled “Understanding the Salesman/Customer Relationship” focuses on how companies can improve sales through becoming a concierge to their customers by helping them be successful. Provocative and frank, Ferrazzi provides his own personal belief system on how to sell and how to instill your staff with a passion for getting the job done.

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About Author

Keith Ferrazzi

Chairman - Ferrazzi Greenlight

Keith Ferrazzi is the world’s foremost expert in professional relationship development. He brings 20 years of research and experience to the art and science of business relationship development. Both Forbes and Inc. have called him one of the world’s most “connected” individuals. Ferrazzi is founder and chairman of Ferrazzi Greenlight, a research-based consulting and training company, and has won a place as one of the top thought leaders in American business. His is the author of #1 NY Times bestseller Who’s Got Your Back that focuses on lifeline relationships, a narrow category of deep, trusting peer relationships that disproportionately affect our careers and well-being.

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