Marketing & Sales By Nicolaj Siggelkow How do platforms differ by types of connectivity? Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explains some of the differences in company platforms and how…
Marketing & Sales By Nicolaj Siggelkow What are the goals of a connected customer strategy? Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow explains why it is important for companies to understand their…
Book Review By Nicolaj Siggelkow What do you want readers to learn from Connected Strategy? Nicolaj Siggelkow (Author & Professor at The Wharton School) Nicolaj Siggelkow talks about what he hopes readers will learn from reading…