Who of your interviewees showed great perseverance?
Gillian Zoe Segal (Author of Getting There) Gillian Zoe Segal tells the story of Matthew Weiner, who is the creator of Mad Men, and how he never let criticism keep him…
Can you explain the rule of three?
Maria Ross (Author of Branding Basics of Small Business) Maria Ross explains the importance of the “rule of three” in marketing…
Innovation
Marketing & Sales
What is the strategy behind studying consumer “pain points” in shopping behavior?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker talks about how companies should be analyzing what problems or…
What criteria did a company like Snapchat use to be successful?
Stephen Wunker (Author & Managing Director, New Markets Advisors) Stephen Wunker provides his thoughts on why the company Snapchat, with what…
