Why is sustainable change so important?
Ranjay Gulati (Author & Professor, Harvard Business School) Ranjay Gulati, Professor at Harvard Business School, Chair of the Advanced Management Program, and author of several books including, Leading Sustainable Change: An…
Why Invest in Employee Training & Development?
Michael Tull (Author & Adjunct Faculty, New York University) The video is a discussion of how important employee training is to…
Innovation
Marketing & Sales
Why is creating strong brands important as effective business strategy?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about why brand development should be part of an…
What is the meaning of a brand?
Leonard Sherman (Author & Adjunct Professor, Columbia Business School) Leonard Sherman talks about the importance of the brand promise which he…
