Is persistence important in reaching a business goal?

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David Wilk  (Author & Co-founder, Four Day Weekend)

David Wilk talks about the importance of persistence in attaining goals. According to Wilk, if your work is your passion you need to be willing to do the work and stay with it if you want to achieve success. He shares his experience in sustaining his business and explains how improvisation can help you learn to fail fast and move on to the next positive step. Wilk provides an example to illustrate the point that you need to move past failure to success.

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Four Day Weekend

Comedy Group
Critically-acclaimed comedy group Four Day Weekend is the longest-running show in the southwest. The group performs a show created from audience suggestions and participation at their 212- seat theater in downtown Fort Worth. Voted Best Comedy and named “Best Entertainment Experience in Texas,” Four Day Weekend is a Fort Worth institution. They’ve been called “Fort Worth’s Greatest Ambassadors”, have been awarded the Key to the City, and have performed for two U.S. presidents and delivered a keynote address to the United States Congress.

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