Tom Donohoe shares his knowledge of how marketing teams can provide detailed information on how a digital campaign is doing. He talks about how current digital platforms allow for the computation of cost acquisition or cost per sale on a detailed basis. According to Donohoe, business leaders need to be asking the right questions of their marketing teams.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
