What is the impact of social media on publishing?

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Joan O’Neil (EVP Knowledge & Learning, Wiley)


Joan O’Neil discusses the positive impact of social media on publishing and specifically at Wiley Publishing. She talks about the use of content marketing as a way to promote books and other published material directly to their customers.

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About Author

Joan O'Neil

CKO at ICC & former EVP at Wiley

Joan O'Neil is Chief Knowledge Officer at International Code Council. She is a strategic executive focused on leading growth strategies and transformation within an organization. Proven leader with outstanding performance management results and entrepreneurial vision. Lead strategy and business growth through innovation and product development. Specialize in digital solutions, content services, and SaaS subscription models. Lead data and customer driven product management for fast growing digital solutions.

Interviewed By


Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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