How do you utilize market data correctly?

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Horst Schulze (Author & Founding President and COO, Ritz Carlton)

Horst Schulze discusses the need to test out new ideas and always make sure the market is ready for them. He provides an example of an idea he implemented in his hotels that seemed like a need improvement but turned out to be ahead of market needs.

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About Author

Horst Schulze

Author & Founding President and COO, Ritz Carlton

As founding president and COO of Ritz-Carlton, Horst Schulze established a new standard of excellence in his industry. He energizes organizations to reconnect with their service commitment. Horst is the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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