Lucas Conley explains why it is essential for a business culture to match the beliefs and behaviors of the company. He talks about how if there is a disparity between culture and behavior it will be visible for all to see in today’s business world. Conley discusses today’s consumers who want to know what companies stand for if their deeds match their stated visions.
Author of Legacy in the Making
Lucas Conley is the executive editor at The Legacy Lab, the author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age). A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN: The Magazine, SPIN, and The Wall Street Journal Magazine. A journalist with an eye for stories that change how we see the world, Conley has appeared on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.
