Tony Saldanha (Author & Former VP of IT and GBS, Procter & Gamble)
Tony Saldanha defines and explains his Five Stage business model for digital transformation that he provides in his book, Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead. He talks about the need for leaders to understand the true digital transformation of an organization where the DNA of the organization is fundamentally changed. He goes through each stage and explains what characterizes the steps toward digital transformation.