How can leaders benefit from using your Five Stage Digital Transformation business model?

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Tony Saldanha (Author & Former VP of IT and GBS, Procter & Gamble)

Tony Saldanha defines and explains his Five Stage business model for digital transformation that he provides in his book, Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead. He talks about the need for leaders to understand the true digital transformation of an organization where the DNA of the organization is fundamentally changed. He goes through each stage and explains what characterizes the steps toward digital transformation.

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About Author

Tony Saldanha

Author & Former VP of IT and GBS, Procter & Gamble

Tony Saldanha is a globally recognized expert and thought-leader in Global Business Services (GBS) and Information Technology. He ran Procter & Gamble's famed multi-billion dollar GBS and IT operations in every region across the world during a 27 year career. Tony has over three decades of international business expertise in the US, Europe, and Asia. Tony is currently President of Transformant, a consulting organization that advises over 20 Fortune 100 companies around the world in digital transformation and global business services. His book titled Why Digital Transformations Fail was released globally in July 2019 and ranked #1 on Amazon’s New Releases for Organizational Change and listed on publisher Berrett-Koehler’s best-sellers for July 2019.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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