Why did you write Getting to Like?

Jeremy Goldman  (Author & CEO, Firebrand Group)

Jeremy Goldman, founder, and CEO of the Firebrand Group, has a conversation with Sarder TV correspondent and former cable TV anchor, Kiran Chetry, about the importance of social media and his new book, Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success. He explains that while most companies have a social media presence, many have not spent the time to develop a well thought out message. According to Goldman, it is critical for organizations to implement a social media platform that is in alignment and helps with publicizing an overall brand mission.