About Author

Matt Dixon

Founding Partner of DCM Insights & Wall Street Journal bestselling

Matthew Dixon is a Founding Partner of DCM Insights, a global training and advisory firm, and a leading expert in business development and client experience. Dixon is a frequent contributor to Harvard Business Review, and author of bestselling books including The Effortless Experience and The JOLT Effect. His first book The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011) was a #1 Amazon and Wall Street Journal bestseller, and translated in a dozen languages.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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