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Why are consumers so focused on social responsibility now?

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By on Marketing & Sales, Sarder CEO Talks
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Howard Belk (Co-CEO & Chief Creative Officer, Siegel+Gale)


Howard Belk explains that consumers tend to be interested in social issues, particularly millennials. He talks about how consumers are looking for companies that can do more as government does less in social issues and they want channels where they can get involved on a personal level.

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About Author

Howard Belk

Co-CEO & Chief Creative Officer, Siegel+Gale

Howard Belk is Co-CEO & Chief Creative Officer at Siegel+Gale. He provides strategic and creative counsel to brands that covet a global customer base, and has over 25 years experience serving Fortune 500 companies. Belk also serves on the Board of Advisors for Kahn Lucas and the Board of Trustees for University of the Arts and is frequently quoted by major media outlets, a regular speaker at professional conferences, juried numerous competitions, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, and been the recipient of many awards for design and art direction.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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