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Common Mistakes on Social Media Marketing

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By on Learning from the Best, Marketing & Sales
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Russell Stevens (Social Marketing Expert and Partner, Saddle River Group)


Russell talks about how companies or organizations often start with looking for an influencer or celebrity first and then try and get them interested in what they are doing. He discusses how it needs to be the other way around; you have to find the person who has a real passion about the project already and then create the campaign jointly with them.

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About Author

Russell Stevens

Social Marketing Expert, Partner at Saddle River Group, Former Partner at SS+K

Currently Russell Stevens is a Partner with the Saddle River Group in Boston, which is a boutique investment and consulting company focused on providing corporate strategic planning, business development, capital growth and investment, and executive counsel to corporations. Previous to joining Saddle River, Russell was a Partner in SS+K, a privately held company in the marketing and advertising business. SS+K was the company that developed the Livestrong advertising campaign and developed much of Obama’s 2008 advertising strategies. Russell holds a B.S.in Government from Dartmouth College, and a Masters in Press, Politics and Public Policy from Harvard University, Kennedy School of Government.

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