Thales Teixeira offers his viewpoint on problems that large corporations have with being able to meet their customers’ needs on an ongoing basis. According to Teixeira, most large established companies have moved from being customer-centric or firm-centric and are obsessed with resources, investors, and competitors. He recommends that corporations get close to their customers and understand their changing needs.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
