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Why did you write Fewer, Bigger, Bolder?

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Mohan Sawhney (Author & Professor, Kellogg)


Mohanbir Sawhney, Professor at Kellogg School of Management, and author of six books, including his latest, Fewer, Bigger, Bolder: from Mindless Expansion to Focused Growth, talks with SarderTV correspondent, Jennifer Crumpton, about his motivations behind writing his new book which he co-authored with Sanjay Khosla.

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About Author

Mohanbir (Mohan) Sawhney

Author & Professor, Kellogg School of Management

Prof. Mohan Sawhney is a globally recognized scholar, teacher, consultant and speaker in strategic marketing, innovation and new media. Business Week named him as one of the 25 most influential people in e-Business. He is also a Fellow of the World Economic Forum. He advises and speaks to Global 2000 firms and governments worldwide and his consulting clients include most of Fortune 100 companies. Prof. Sawhney is the co-author of five books, and his research has been published in leading journals in U.S. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0., and has won several awards for his teaching and research.

Interviewed By


Jennifer Crumpton

Jennifer Crumpton

Sarder TV Anchor, Author & Media Professional

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