Robbie Baxter explains the issue of privacy and how it relates to membership organizations. She talks about how it is essential for an organization providing a personalized service or product to have information about their customers. Baxter discusses where problems occur when businesses cross the line with customer privacy.
Author of The Membership Economy
Robbie Kellman Baxter is the author of The Membership Economy. She brings over twenty years of strategy consulting and marketing expertise to her book and to Peninsula Strategies, her full-service strategic marketing consulting firm. Robbie's clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.
