Jack Nasher defines the concept of the recency effect and provides his recommendations for using it to your benefit. He offers examples how when selling something or giving a speech to lead with the best news and then end with the second best news to leave a favorable impression.
Author & Faculty Member at Stanford University
Jack Nasher is a visiting faculty member at Stanford University and a professor at Munich Business School. Oxford-educated and formerly with the German Mission to the UN in New York City, the European Court of Justices, and leading Wall Street law firm Skadden, he is the founder of the NASHER Negotiation Institute and has been recognized in the media as one of the leading experts on negotiation and deception detection. Nasher is the author of Convinced!: How to Prove Your Competence & Win People Over.
