Richard D’Aveni explains the current focus on additive manufacturing and 3D printing. According to D’Aveni, additive methods have been used as far back as ancient Egypt but we are now in a new realm of innovation and business change with 3D printing. He provides examples of companies that are using 3D printing to provide products quickly and at a lower cost than with conventional manufacturing processes.
Author & Bakala Professor at Dartmouth College
Richard D’Aveni is the Bakala Professor of Strategy at the Tuck School of Business at Dartmouth College. From 2007 to the present, he has been listed among the top 50 strategists and management thinkers in the world according to the Thinkers50 ranking. He is currently ranked #9 among all management thinkers and is one of the world’s top five strategists. He is the author of several influential books including the global bestseller Hypercompetition, Beating the Commodity Trap, Strategic Capitalism, and Strategic Supremacy. He advises Fortune 500 companies and many of the world’s top corporate CEOs.
