How should self-directed learning be done?

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Robert Burnside (CLO, Ketchum)


Robert Burnside talks about the role of self-directed learning within an organization. According to Burnside, self-directed learning has its place when you need to learn a specific skill quickly. For this to happen Burnside points out you need to provide employees with a well curated and indexed body of knowledge that allows employees easy access to the information they need.

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About Author

Robert Burnside

CLO, Ketchum

Robert was named partner by Ketchum in 2005 and he oversees Ketchum’s learning and development function, including ethics policies and practices. He has applied this learning in a variety of roles including consulting, professional services, and executive management. Robert worked for 12 years in marketing and merchandising with Wrangler Brand Apparel, and 14 years in executive development with the Center for Creative Leadership, consistently ranked in the top ten globally among leadership providers by the Financial Times.

Associated Organizations


Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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