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What are the big challenges faced by the advertising & marketing industry today?

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By on Marketing & Sales, Sarder CEO Talks
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Howard Belk (Co-CEO & Chief Creative Officer, Siegel+Gale)


Howard Belk talks about the challenge of the massive amount of data that is now available on consumer buying behaviors, transactional information, and cultural behavior. According to Belk, few companies have been able to use all this data effectively but the opportunity is there.

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About Author

Howard Belk

Co-CEO & Chief Creative Officer, Siegel+Gale

Howard Belk is Co-CEO & Chief Creative Officer at Siegel+Gale. He provides strategic and creative counsel to brands that covet a global customer base, and has over 25 years experience serving Fortune 500 companies. Belk also serves on the Board of Advisors for Kahn Lucas and the Board of Trustees for University of the Arts and is frequently quoted by major media outlets, a regular speaker at professional conferences, juried numerous competitions, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, and been the recipient of many awards for design and art direction.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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