“Win-win is a loser”

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Lewis Schiff (Author, Business owners Council & Executive Director, Inc. Magazine’s)


In an another controversial discussion, Schiff talks about his theory that very successful people are not interested in whether the other party in a negotiation either wins or loses, their eye is always on the prize. He discusses how successful individuals have learned to negotiate properly and will walk away from a deal or negotiation if the money is not there. Schiff says this “win win or I walk” behavior is the way to financial success.

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About Author

Lewis Schiff

Author & Chairman, Birthing of Giants

Lewis Schiff is chairman of Birthing of Giants, an advanced education program for fast growth entrepreneurs and maintains a blog for Forbes on behavioral entrepreneurship. Schiff is the author of Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons and The First Habit.

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