Steve Lohr is a senior writer and technology reporter for the New York Times. He reports on technology, business and economics and is a leading expert on the corporations that dominate computing today. He has written for magazines including The New York Times Magazine, The Atlantic Monthly and The Washington Monthly. He is the author of "Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else", where he chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.