Mark Johnson explains why he felt it was important to write his book, Reinvent Your Business. He talks about how it was a natural outgrowth of his business, Innosight and what he has learned helping companies create new growth through disruptive innovation.
Author & Co-Founder, Innosight
Mark W. Johnson is a business advisor with over 20 years experience helping companies to create new growth strategies, navigate disruptive innovation, build innovation capabilities, and manage corporate transformation. He has consulted to Global 1000 and start-up companies in a wide range of industries. Mark has keynoted and written extensively about business model innovation and strategy. Most recently, he is the author of the new book "Reinvent Your Business Model" and coauthor of the book "Dual Transformation".
