Why are vision statements so important?

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Horst Schulze (Author & Founding President and COO, Ritz Carlton)

Horst Schulze explains why vision statements are absolutely essential to achieving business success. According to Schulze, vision statements need to be good for all concerned including customers, leaders, employees, and society. He talks about how vision statements should be seen as the destination of a company.

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About Author

Horst Schulze

Author & Founding President and COO, Ritz Carlton

As founding president and COO of Ritz-Carlton, Horst Schulze established a new standard of excellence in his industry. He energizes organizations to reconnect with their service commitment. Horst is the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

Interviewed By


Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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