Thales Teixeira explains why he finds the “what’s next” question so annoying as an academic. He talks about how easy it is to get it wrong. He does provide his recommendations on how others can use his principles of uncoupling to deal with disruption in the marketplace. This includes understanding his seven categories of household purchasing and identifying areas of potential growth.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
