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What’s the checklist for ensuring effective strategy formulation? By Leonard Sherman, Author & Adjunct Professor at Columbia Business School

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Leonard Sherman (Author & Adjunct Professor, Columbia Business School)


Leonard Sherman Goes through his three-step checklist for ensuring that your business strategy is effective. The list includes making sure that your strategies are targeted to the right market, right competitive advantage and that the strategies are both deliverable and meaningful.

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About Author

Leonard Sherman

Author & Adjunct Professor, Columbia Business School

Leonard Sherman is the author of "If You’re in a Dogfight, Become a Cat! Strategies for Long-Term Growth". He is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. Len has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton. He holds a BS in aeronautical engineering, an MS in transportation systems and a PhD in transportation economics, all from Massachusetts Institute of Technology.

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Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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