What were you most surprised by when joining a Chinese company?

Showing 1 of 1

Brian A. Wong (Author, Entrepreneur & Investor)

Brian A. Wong, author, entrepreneur, and a former executive at the digital giant Alibaba, talks about what surprised him about joining a Chinese organization. He speaks about how the decisions made while working for Alibaba didn’t fit what was traditionally taught in MBA and the various times they resorted to guerilla marketing strategies.


About Author

Brian A. Wong

Author, Entrepreneur & Investor

Brian A. Wong is a Chinese American entrepreneur and investor. He was the first American and only the 52nd employee to join Alibaba Group, where he contributed to the company’s early globalization efforts and served as Jack Ma’s special assistant for international affairs. During his 16-year tenure, Wong established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. Wong remains an adviser to the AGI team and regularly teaches courses on China’s digital economy and the Tao of Alibaba management principles. Wong founded RADII, a digital media platform dedicated to bridging understanding between East and West.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

Leave A Reply