What was your purpose in writing Profit with a Higher Purpose?


Peet van Biljon  (Co-author of Profit with a Higher Purpose)

Peet van Biljon, owner of BMNP Strategies LLC, talks with Sarder correspondent, Tracey Fitzpatrick, about his book, Profit with a Higher Purpose: A Christian Guide to Business Leadership that he co-wrote with his pastor, James C. Sprouse. He talks about what spurred him to write the book including seeing activities in the business world that violated basic norms of right and wrong.


About Author

Peet van Biljon

Co-author of Profit with a Higher Purpose

Peet van Biljon advises clients on strategy, innovation, new product development(NPD), and new business building. Peet focuses on management challenges related to Industry 4.0 and on the impact of transformative technologies such as AI, digitization, fintech and IoT. He previously managed McKinsey’s global innovation practice from 2010 to 2015. He is an adjunct professor at Georgetown University’s McCourt School of Public Policy where he teaches a graduate course on innovation. Peet is currently involved in initiatives to set ethical guidelines for technology and co-chairs the General Principles Committee of the IEEE Global Initiative on Ethics of Autonomous and Intelligent Systems (A/IS). In 2017 he published a book on business ethics, Profit with a Higher Purpose, and subsequently developed Ethics-driven Innovation®, an innovation process to help clients meet the highest ethical standards.

Interviewed By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

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