Thales Teixeira, Associate Professor at the Harvard Business School, and author of Unlocking the Customer Value Chain: How Decoupling drives Consumer Disruption speaks with Sarder TV correspondent, Tracey Fitzpatrick, about his career and his educational background. Teixeira discusses his main areas of research and interest including the economics of attention and digital disruption.
Author & Associate Professor, Harvard Business School
Thales Teixeira is an Associate Professor at Harvard Business School, where he has taught MBA, doctoral and executive-level courses in Marketing Models, Digital Marketing and Ecommerce. He has consulted or advised top executives of over 15 of the Fortune 100 companies and is the author of dozens of articles published in trade press outlets such as The Harvard Business Review, The McKinsey Quarterly, Think with Google, and in academic journals. His new book is titled Unlocking the Customer Value Chain.
