What techniques are the most important to use to be successful?

Jack Nasher (Author & Faculty Member at Stanford University)


Jack Nasher explains why he believes the real game changer in being successful in selling yourself, an idea or a product is to focus on the concept of fear. According to Nasher, it is important to do the research to identify a person’s pain points or what is keeping them up at night so you can provide or project a solution to these fears. Nasher points out that loss aversion is much more of a motivator than winning.

 

Jack Nasher

Author & Faculty Member at Stanford University Jack Nasher is a visiting faculty member at Stanford University and a professor at Munich Business School. Oxford-educated and formerly with the German Mission to the UN in New York City, the European Court of Justices, and leading Wall Street law firm Skadden, he is the founder of the NASHER Negotiation Institute and has been recognized in the media as one of the leading experts on negotiation and deception detection. Nasher is the author of Convinced!: How to Prove Your Competence & Win People Over.

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About the Author

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Jack Nasher

Author & Faculty Member at Stanford University

Jack Nasher is a visiting faculty member at Stanford University and a professor at Munich Business School. Oxford-educated and formerly with the German Mission to the UN in New York City, the European Court of Justices, and leading Wall Street law firm Skadden, he is the founder of the NASHER Negotiation Institute and has been recognized in the media as one of the leading experts on negotiation and deception detection. Nasher is the author of Convinced!: How to Prove Your Competence & Win People Over.

Interview By

Tracey Fitzpatrick

Tracey Fitzpatrick

Sarder TV Anchor & Former Market News Video Anchor

Tracey is a Telly Award winning producer and reporter and has spent over a decade at Cablevision. She also has had stints at Time Warner’s NY1 News, and recently a financial news anchor with Market News Video.

Tracey is the recipient of several industry awards including, a Cable Ace Nominee, and is a three time Telly Award winning producer/reporter.

In addition, she writes for Examiner.com, an online news and entertainment site with a focus on fashion and fundraising, and also creates content for Wochit, an award-winning video creation platform.

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