What role did risk play in the creation of Amazon?


Steve Anderson (Author & President, The Anderson Network)

Steve Anderson discusses the role of risk in how Jeff Bezos founded Amazon and how he runs the business today. Coming from an industry that is focused on mitigating risk, Anderson reflects on what he learned about calculated risk – that it is an asset and essential to the growth of any business.


About Author

Steve Anderson

Author & President, The Anderson Network

Steve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is a writer/contributor to multiple publications. Steve is the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon.

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