What metrics should be used to evaluate the success of a digital campaign?


Tom Donohoe (Author, CEO & Founder of Level Agency)

Tom Donohoe discusses what business leaders should be looking for when evaluating the success of a digital marketing or advertising campaign. He talks about why the focus should not be on “likes” and “shares” but on the cost per acquisition and other hard data.


About Author

Tom Donohoe

Author, CEO & Founder of Level Agency

Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

Interviewed By

Vaishali Jain

Vaishali Jain

Sarder TV Journalist, and Former Bloomberg TV Journalist

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