Tom Donohoe discusses what business leaders should be looking for when evaluating the success of a digital marketing or advertising campaign. He talks about why the focus should not be on “likes” and “shares” but on the cost per acquisition and other hard data.
Author, CEO & Founder of Level Agency
Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.
