What makes a brand successful?

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Mark Bunting (Author & CEO, Sky TV)


In this video, Bunting addresses how in the field of technology the companies that are the most successful in branding their products are ones that make the message all about the consumer. He uses Apple as gold standard in marketing and branding and talks about their marketing efforts for the iPhone. According to Bunting, branding efforts that work provide simple solutions to match consumer need.

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About Author

Mark Bunting

Author of "Virtual Power" & CEO, Sky TV

Mark Bunting’s 20+ year career has made him the most recognized personality in the High Tech world. From his Sky TV In-flight television programs, host of The Computer Man syndicated program, Investor/Board member & his writing & speaking engagements — Mark is the most sought after celebrity at putting technology & people together.

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